COPYWRITER: Sarah Swindale
ILLUSTRATOR: Craig Sneddon
Specialist Press advertisement
Specialist Press Advertising
Brochures
GUILD INSURANCE 'Paste Invaders'
This year Guild asked me to help renew their campaign for professional indemnity insurance for dentists. They wanted to highlight the importance of their continued partnership with the dentists’ professional body, the Australian Dentists Association. What a cool idea, if it was like a two player game, a pastiche of the old classic arcade games, with the players helping each other out - in glorious 8 bit. To the older members, well, they grew up with these classics and to the younger members it’s cool retro. The campaign rolled out through press, brochures, online, and yes, we actually developed an arcade game which appeared at events.