Door drop
Fitness centre poster and EDM
Viral video series
YMCA 'Fight The Couch!'
One of the biggest barriers to any kind of commitment to health and wellbeing is apathy. In a light hearted attempt to combat this, and have some cut-through in the usual Spring rush for gym memberships, we developed ‘Fight the Couch’. We provided people with a real incentive to get off the couch, offering a $150 local centre gift voucher to new members. The campaign involved letterbox drops, posters, counter cards and foyer displays, emails, online videos and a modal pop-up ad. And it definitely punched above its weight.