LEXUS 'Escape'

Lexus needed to sell an innovative new product to a potentially lucrative market. The new Lexus hybrid had a fantastic USP to fleet managers. The fuel economy of the vehicle actually put it in a lower tax bracket than any other luxury vehicle at the time. We were issued with the task of creating a teaser pack that would generate a real buzz of excitement within the target audience. The result not only launched one of Lexus’ most successful DM campaigns in their history but also came runner-up in Campaign Magazine's ‘Best DM piece of 2004’. COPYWRITER - BRYAN KELLER