HP PRINTERS 'Schoolbook'

The lesson? How to sell HP printers to the education sector. This brief started out as a 4-page flyer. However, the client loved the idea so much it ended up as a full blown 16-page self mailer. A retro style exercise book strewn with appropriate doodles added a bit of much needed charm to the execution. It certainly got the message across; a lucrative £500,000 deal was struck with Dulwich College, London within days. Copywriter - BRYAN KELLER