GSK 'Platelets'

GSK asked us to produce some concepts to launch a drug called REVOLADE. Used for the treatment of ITP (Idiopathic thrombocytopenic purpura), a blood disorder which affects clotting, it basically helps generate platelets in the blood. Determined to avoid the usual awful medical stock imagery which litters the trade press, I decided to go colourful and graphic, using platelets to illustrate proof points and themes in a simple yet deliberate manner. COPYWRITER - Pru Oxford