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DEFENCE BANK 'Brand Refresh'
Defence Bank, the bank for defence force personel and their families, wanted to refresh and modernise their brand look and feel - paying particular attention to their online activity. We tasked ourselves with creating a modern and punchy execution that could be easily animated in HTML5 and responsive across all devices. Our solution - simple graphic vector illustrations using the three colours from the Defence Force ensign coupled with bold typography and simple but eye-catching animation. The result - significant improvement in online response for products across the board which had the bank laughing all the way to the...