Slendertone wanted to get their range of toning products, off the small ad pages and into the mindset of every lazy health fanatic in the UK. The concept, using a high fashion look and feel, was based on the notion that nothing fits you better than your own skin. Hence all the ‘clothes’ were body painted onto naked flesh. The results were so eye-catching, the mega-banner which appeared on Tottenham Court Road, won a ‘Campaign Poster Award’ and according to research the campaign increased brand awareness by a healthy 8%.

Full page press advertisement
Full page press advertisement
Outdoor and Cross-track Tube Poster
Outdoor Mega-banner (Tottenham Court Road, Soho, London)
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