With this campaign, HOSTPLUS invited people to imagine their superannuation not just as something they begrudgingly invest in for when they’re old, but something that they see value in and plan for, when they are young. This insight into how people feel, allowed HOSTPLUS to speak with a different voice. A voice of optimism, not the usual category voice of fear. This campaign celebrates the notion that retirement doesn’t have to be a time to fear. And at every touch point, the campaign changed conversation and insight. You are the big plus in the world. The future is what you make it and HOSTPLUS can help to get you there.