‘I love the sun, sea and the outdoor life, but vegemite sucks!’
I was born in Manchester and graduated in the North of England in 1989, then swiftly moved to London to make my fortune in advertising as an Art Director.
Originally in Direct Marketing, I worked for a variety of agencies including 7 years at Lowe Direct, Lowe Howard Spink’s DM agency, working mainly on HSBC. SAAB, Electrolux and LloydsTSB. Then later, 4 years at Publicis as one  of the lead DM creative team for Hewlett Packard for EMEA (Europe, Middle East and Africa).
After 17 years, a string of awards, over 50 blue chip clients and a wealth of experience above, below, on, off and generally all over that line, I packed my bags, wife and 2 children, moved to Australia and joined The DM Group in 2009. 
My seven years at The DM Group/Hardwire have seen the business develop from a traditional direct marketing agency to a fully integrated agency with a focus on digital strategies.